Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to drive patient activation and engagement strategies.

Key Responsibilities

• Own end-to-end engagement from initial contact through active care and retention
• Analyze conversion metrics and identify friction points in the enrollment and care journey
• Lead go-to-market planning for new programs and features, ensuring effective communication and adoption

Required Qualifications

• 5-8+ years in product marketing, growth, lifecycle, or analytics roles
• Experience optimizing digital funnels in SaaS, health tech, or consumer platforms
• Strong analytical background with experience in data platforms and automation tools
• Familiarity with healthcare or wellness brands
• Experience partnering with Product and Engineering teams