Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to lead positioning, go-to-market execution, and adoption strategy for care service lines and self-care content experiences.

Key Responsibilities

• Develop product positioning and messaging for care service lines tailored to distinct stakeholders
• Own go-to-market planning and execution for care services launches and updates
• Gather customer insights to refine service positioning and inform go-forward strategies

Required Qualifications

• 4+ years of experience in product marketing, preferably in telehealth or healthcare services
• Bachelor's Degree in Marketing, Business, Communications, or a related field
• Experience in marketing healthcare services or virtual care offerings
• Strong understanding of health-related topics and collaboration with clinical partners
• Familiarity with research and analytics tools for data-driven decision-making