Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to drive consumer engagement and simplify complex financial products.

Key Responsibilities

• Own positioning and messaging for the consumer product portfolio, aligning with customer motivations
• Lead end-to-end go-to-market launches, from strategy to post-launch measurement
• Develop consumer-facing content and collaborate on campaigns that resonate emotionally with customers

Required Qualifications

• 6+ years of product marketing experience focused on B2C or direct-to-consumer products
• Experience in startup or early-stage environments with minimal structure
• Strong understanding of performance marketing principles and funnel metrics
• Proven ability to simplify complex products into compelling narratives
• Background in fintech, insurtech, banking, or personal finance is a plus