Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to lead strategic initiatives and marketing plans.

Key Responsibilities

• Lead the end-to-end Go-To-Market (GTM) strategy for new product functions and categories
• Develop campaign messaging for the core platform and curriculum products
• Act as the liaison between Product, Sales, and Customer Success teams to ensure alignment and adoption

Required Qualifications

• 5+ years of experience in Product Marketing, preferably in EdTech or SaaS
• Ability to simplify complex product features into clear value propositions
• Strong project management skills to coordinate cross-functional teams
• Experience using data to validate hypotheses and measure success
• Passion for improving the lives of elementary students and understanding educators' challenges