Product Marketing Manager

Job Summary

Product Marketing Manager, a full-time position responsible for developing and executing a go-to-market strategy for a payments platform across multiple healthcare verticals, ensuring effective messaging and sales enablement.

Key Responsibilities

• Develop and manage a unified Payments go-to-market strategy with vertical-specific adaptations
• Own the Payments messaging architecture, ensuring clarity and differentiation for each buyer persona
• Create and deliver sales enablement programs to increase sales confidence and attach rates across EHR brands

Required Qualifications

• 5-8+ years of B2B product marketing experience
• Working knowledge of healthcare payment workflows and insurance reimbursement
• Experience managing concurrent launch timelines across distinct buyer segments
• Proven ability to create clear, differentiated messaging for non-technical buyers
• Bachelor's degree in Marketing, Business, Finance, or related field required