Product Marketing Manager

Job Summary

To drive the marketing strategy for Secondary Social Studies programs, the full-time salaried Product Marketing Manager will create sales support tools, develop customer-facing product information, and execute strategic marketing plans while collaborating with cross-functional teams.

Key responsibilities:

• Coordinate with Product Management and marketing teams to develop effective marketing and product launch plans
• Create and execute product sampling strategies and develop sales support materials
• Conduct competitive analyses and provide the sales force with effective selling strategies

Required qualifications:

• Bachelor's degree required; MBA or Master's degree in Marketing preferred
• 5+ years of experience in designing and implementing marketing plans
• High degree of computer literacy and experience with web-based technologies
• Experience in online marketing techniques, including email and social media
• Knowledge of Humanities curriculum preferred