Product Marketing Manager

Job Summary

Focused on driving user acquisition and engagement, the full-time remote Product Marketing Manager for User Growth will manage the end-to-end marketing strategy to attract new users to the Alteryx ecosystem, enhance their onboarding experience, and foster long-term product adoption.

Key responsibilities

• Own the positioning and messaging strategy for trial and new user acquisition, ensuring impactful first impressions of Alteryx
• Design and execute onboarding programs that facilitate skill-building and encourage recurring use of the Alteryx platform
• Develop expansion marketing programs to guide users toward broader platform engagement and adjacent capabilities

Required qualifications

• 6+ years of experience in product marketing, lifecycle marketing, or growth marketing within a B2B SaaS environment
• Proven ability to craft messaging for technical products aimed at analyst, data, or business intelligence personas
• Experience in designing onboarding programs or in-product marketing initiatives with measurable impact
• Strong analytical skills with experience using product analytics tools to assess trends and campaign effectiveness
• Familiarity with data analytics, automation, or AI platforms; hands-on experience with Alteryx is highly desirable