Product Marketing Manager

Job Summary

Seeking a dynamic and strategic Product Marketing Manager, this full-time remote position will develop compelling messaging, lead go-to-market execution, and enable the sales team with essential tools and insights to drive revenue growth.

Key responsibilities

• Develop and maintain differentiated messaging frameworks and value propositions tailored to buyer personas and customer journey stages
• Own the full product marketing lifecycle, including new product launches, GTM planning, and sales enablement
• Lead go-to-market planning and execution for new products, focusing on market segmentation and revenue outcomes

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 4-6 years of product marketing experience, ideally in B2B SaaS or government technology
• Proven track record of developing and executing successful go-to-market strategies
• Strong ability to develop buyer personas and leverage customer research
• Experience with marketing and sales tools such as HubSpot or Salesforce