Product Marketing Manager

Job Summary

To drive impactful product launches and messaging, the full-time remote Product Marketing Manager will develop core positioning frameworks, own go-to-market strategies, and lead market research while collaborating with cross-functional teams.

Key responsibilities

• Develop and own core positioning and messaging framework, translating AI capabilities into clear narratives
• Own go-to-market strategy and execution for product launches, managing cross-functional launch plans
• Lead ongoing market research and refine ideal customer profiles, synthesizing insights into actionable frameworks

Required qualifications

• 5+ years of product marketing experience, preferably in B2B SaaS or AI, with a focus on fashion, retail, or creative tech
• Proven ability to develop positioning and messaging that drives pipeline
• Strong strategic instincts combined with execution capabilities
• Experience in building go-to-market plans for product launches