Product Marketing Manager

Job Summary

Owning product-led growth for the contractor audience, the full-time remote Product Marketing Manager will design and optimize onboarding flows, develop in-product messaging, and run experiments to enhance user engagement and retention.

Key responsibilities

• Design and optimize in-product onboarding flows and self-serve activation experiences for contractors
• Develop in-product messaging and prompts to transition contractors from first touch to activated users
• Instrument the contractor funnel and conduct experiments to improve conversion and retention rates

Required qualifications

• 3-5 years of experience in product marketing
• Hands-on experience with product-led growth, specifically in designing onboarding flows and activation experiences
• Strong data fluency with the ability to analyze metrics and run experiments independently
• Excellent written and verbal communication skills
• Experience in a startup or fast-paced environment is a plus