Product Marketing Manager

Job Summary

To support the growth of Coinbase's prediction markets product, the full-time Product Marketing Manager will own customer insights, develop growth strategies for key events, and lead go-to-market initiatives in a remote-first environment.

Key responsibilities

• Own the voice of the customer by analyzing user segments and trading behaviors in prediction markets
• Develop and execute growth strategies for major events using various marketing channels
• Lead the go-to-market strategy for product launches, measuring and reporting on marketing performance

Required qualifications

• 5+ years of marketing experience in the trading, crypto, or FinTech sectors
• Proven track record of creating and implementing growth strategies
• Experience in customer segmentation and deriving insights
• Strong quantitative skills for data-driven decision-making
• Ability to collaborate across teams to drive successful product launches