Product Marketing Manager

Job Summary

Seeking a strategic and execution-oriented Product Marketing Manager, the full-time remote position will manage product positioning, messaging, and go-to-market strategies for Portside's B2B SaaS offerings in the aviation industry.

Key Responsibilities

• Own and refine product positioning, messaging, and value propositions across various buyer segments and user personas
• Develop a deep understanding of buyers and users, utilizing market insights to inform marketing strategies
• Lead go-to-market planning and execution for product launches, major releases, and strategic initiatives

Required Qualifications

• 5+ years of Product Marketing experience within a B2B SaaS organization
• Proven experience in developing product positioning and go-to-market strategies for software products
• Experience collaborating with Product, Sales, and Customer Success teams
• Demonstrated success in launching products and measuring business impact
• Experience using AI-assisted tools for market research and content development