Product Marketing Manager

Job Summary

Leading the go-to-market strategy and messaging for core Resident Benefits Package products, the full-time remote Product Marketing Manager will own product positioning, competitive intelligence, and enablement to drive engagement and adoption across sales and customer success teams.

Key responsibilities

• Own and evolve messaging for Resident Benefits Package products, ensuring alignment across internal and external communications
• Lead product launch initiatives, coordinating with cross-functional teams to deliver critical assets and track launch effectiveness
• Conduct ongoing competitive intelligence and gather customer insights to inform product strategy and messaging improvements

Required qualifications

• 3-5 years of product marketing experience, preferably in B2B
• Proven ability to refine and scale product messaging across various channels
• Experience creating diverse marketing collateral, including web pages and sales materials
• Strong organizational skills with the ability to navigate ambiguity and drive results
• Collaborative mindset with experience working across Product, Sales, and Success teams