Product Marketing Manager

Job Summary

Owning the market positioning and sales enablement for DemandTec's platform, the full-time Product Marketing Manager will develop messaging, lead go-to-market strategies, and create sales tools to support the commercial team in a competitive retail and CPG landscape.

Key responsibilities

• Manage the Foundation workstream, creating essential sales kits and ROI calculators for Revenue Optimization and Trade Intelligence
• Develop platform-level positioning and messaging tailored to various buyer segments, ensuring consistency across all channels
• Lead go-to-market planning for product launches, collaborating with cross-functional teams to execute effectively

Required qualifications

• 4 to 6 years of experience in product marketing focused on B2B SaaS or enterprise technology
• Proven ability to create effective sales enablement materials for complex products
• Experience in leading go-to-market strategies for quarterly product launches
• Strong analytical skills with experience in market research and competitive analysis
• Exceptional writing skills, capable of translating technical content into clear business value