Product Marketing Manager

Job Summary

Developing differentiated positioning and messaging strategies, the full-time remote Product Marketing Manager will synthesize buyer research and competitive analysis to create compelling market narratives that drive awareness and adoption of products.

Key responsibilities

• Develop and implement positioning and messaging strategies informed by buyer research and competitive intelligence
• Create detailed buyer personas and market adoption strategies for financial institutions
• Collaborate with cross-functional teams to produce sales enablement content and ensure strategic alignment across go-to-market initiatives

Required qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field; MBA is a plus
• At least 3 years of product marketing experience in B2B SaaS
• Experience in fintech, financial services, or banking technology preferred
• Demonstrated ability to develop positioning frameworks for complex software solutions
• Proficiency with project management and content tools such as Asana and Google Workspace