Product Marketing Manager

Job Summary

To support a rapidly growing organization, the full-time Product Marketing Manager will shape positioning, messaging, and go-to-market strategies for products and customer segments, utilizing customer insights and market research to drive product awareness and growth in a remote environment.

Key responsibilities

• Conduct customer, market, and competitive research to understand donor and Giving Partner needs
• Develop strong positioning and compelling product messaging that communicates Givelify's value
• Create and optimize launch campaigns and marketing assets based on audience insights and company goals

Required qualifications

• 3+ years of relevant experience in product marketing and 5+ years in marketing or strategy
• MBA or MS in marketing or business
• Experience in Consumer-Packaged Goods, Consumer Technology, or 2-sided Marketplace
• Strong foundation in product marketing fundamentals, including market research and go-to-market strategy
• Certifications in product or customer marketing are a plus