Product Marketing Manager

Job Summary

To drive product strategy and market positioning, the temporary Lead Product Marketing Manager will focus on developing marketing plans, conducting competitive analysis, and collaborating with cross-functional teams in a remote capacity.

Key responsibilities

• Develop and execute comprehensive marketing strategies for product launches and ongoing campaigns
• Conduct thorough market research and competitive analysis to inform product positioning
• Collaborate with product development, sales, and customer success teams to align marketing efforts with business objectives

Required qualifications

• Proven experience in product marketing or a related field
• Strong understanding of market research methodologies and competitive analysis
• Experience working with cross-functional teams in a remote environment
• Ability to develop and implement effective marketing strategies
• Familiarity with digital marketing tools and techniques