Product Marketing Manager

Job Summary

Owning the product marketing strategy, the remote Product Marketing Manager will lead the launch of Inkwell and drive marketing for Inquiry Journeys, collaborating with cross-functional teams to create effective messaging and go-to-market plans.

Key responsibilities

• Lead product marketing for launches, defining positioning, messaging, and go-to-market plans
• Develop consistent messaging frameworks based on audience and market research across the product portfolio
• Build sales enablement materials, including pitch decks and one-pagers, to effectively communicate product value to district buyers

Required qualifications

• 5-8+ years of product marketing experience, preferably in K-12 or edtech
• Proven experience in leading or significantly contributing to product launches
• Exceptional storytelling skills, with the ability to simplify complex product features
• Strong understanding of customer and market dynamics, particularly in the education sector
• Demonstrated ability to coordinate cross-functional teams effectively