Product Marketing Manager

Job Summary

Serving as the strategic lead for the salon and spa markets, the full-time remote Product Marketing Manager will manage market analysis, develop product positioning, and drive go-to-market strategies to enhance Boulevard's client experience platform.

Key responsibilities

• Conduct market research and analysis to identify trends and opportunities within the salon and spa industries
• Develop and implement product positioning and messaging that resonates with target audiences
• Collaborate with cross-functional teams to execute go-to-market strategies and ensure successful product launches

Required qualifications

• Proven experience in product marketing, preferably within the salon, spa, or self-care industries
• Strong understanding of market dynamics and customer needs in appointment-based businesses
• Experience with go-to-market strategy development and execution
• Ability to analyze data and derive actionable insights for product improvement
• Demonstrated success in collaborating with cross-functional teams, including sales and product development