Product Marketing Manager

Job Summary

To support the growth of Boulevard's Medspa vertical, the full-time remote Product Marketing Manager will own the industry narrative, define go-to-market strategies, and scout new vertical opportunities while leveraging market insights to shape product positioning and sales enablement.

Key responsibilities

• Develop and maintain Boulevard's industry narrative for the Medspa market through research and customer insights
• Define and execute vertical-specific go-to-market strategies in collaboration with Sales and Marketing teams
• Identify and evaluate new vertical opportunities, building the case for market entry and strategic investment

Required qualifications

• 3-5 years of experience in product marketing, industry marketing, or a related strategic GTM role at a B2B SaaS company
• Strong research skills, including conducting win/loss interviews and synthesizing customer feedback
• Proven ability to develop and articulate a market point of view and strategic insights
• Confidence in using AI tools to enhance productivity and strategic thinking
• Experience enabling Sales and Success teams with effective content and training resources