Product Marketing Manager

Job Summary

To support a transition to a connected performance platform, the full-time remote Product Marketing Manager will own product positioning, build messaging frameworks, and drive go-to-market execution while collaborating with cross-functional teams.

Key responsibilities

• Own product and platform positioning, creating messaging frameworks and narratives that support the entire funnel
• Partner with Product, Demand Gen, Sales, and Customer Success to ensure alignment in messaging and enablement across teams
• Drive go-to-market execution for launches and campaigns, tracking performance metrics to refine strategies

Required qualifications

• 4+ years of product marketing experience in a B2B SaaS company, with a focus on positioning and messaging
• Direct experience in transitioning a company from individual products to a platform narrative
• Full-funnel marketing fluency, including awareness, consideration, conversion, and expansion
• Experience marketing into niche or vertical markets, with familiarity in multifamily or real estate as a bonus
• Strong analytical skills to leverage data for positioning decisions and messaging adjustments