Product Marketing Manager

Job Summary

Supporting acquisition marketing initiatives, the full-time remote Product Marketing Manager will develop growth strategies, analyze campaign performance, and drive marketing initiatives for genre-based live TV and streaming packages.

Key Responsibilities

• Develop growth marketing strategies using customer insights, performance data, and market trends
• Analyze campaign performance to identify opportunities for improving acquisition and overall business results
• Conduct competitive analysis and synthesize findings into actionable recommendations for stakeholders

Required Qualifications

• Bachelor's degree with 5-7 years of experience in Growth, Product, Performance, or Acquisition Marketing
• Strong strategic thinking skills to connect data and customer behavior into actionable marketing strategies
• Experience with digital marketing, paid media, and performance marketing metrics
• Excellent analytical skills and proficiency in using data for business decisions
• Familiarity with the entertainment landscape and the Connected TV ecosystem