Product Marketing Manager

Job Summary

To support the Ads & Promotions Marketing team, a freelance Product Marketing Manager will lead the development of marketing strategies, positioning, and audience insights for advertising products, while collaborating with cross-functional teams in a remote capacity.

Key responsibilities

• Support B2B marketing strategies to drive user adoption and engagement for advertising and promotions products
• Assist in building product positioning, messaging, and value propositions for ads and promotions
• Develop audience insights through research and analytics to influence product roadmap decisions

Required qualifications

• 2+ years of experience in AdTech Product Marketing or Product in a corporate/startup environment
• Experience in the CPG or restaurant industry, either in-house or at an agency
• Proven track record of successful go-to-market launches that drive adoption and impact
• Data fluency, including market sizing and campaign efficacy analysis
• Experience collaborating with cross-functional teams to develop products for business customers