Product Marketing Manager

Job Summary

Driving new customer revenue, the remote Product Marketing Manager will own the messaging, positioning, and go-to-market strategy for product launches, collaborating closely with sales and demand generation teams to create impactful sales enablement tools and marketing campaigns.

Key responsibilities

• Own go-to-market plans for product launches, defining positioning and messaging while tracking results
• Build sales enablement assets such as pitch decks and objection handling materials to support sellers
• Partner with Demand Generation to shape campaign messaging and content that attracts new customers

Required qualifications

• 5+ years of product marketing experience, preferably in ecommerce technology, logistics, or B2B SaaS
• Proven track record of developing sales enablement that influences seller behavior
• Experience managing product launch go-to-market strategies from positioning to results
• Strong skills in market research and synthesizing insights for competitive positioning
• Data-oriented approach linking marketing efforts to pipeline and revenue outcomes