Product Marketing Manager

Job Summary

Owning the audience intelligence and messaging architecture, the full-time Product Marketing Manager will build centralized messaging systems, develop actionable buyer personas, and integrate consumer insights to enhance product launches while working in a hybrid or remote capacity within the United States.

Key responsibilities

• Build and maintain a centralized messaging system for launch messaging and sales enablement materials
• Develop actionable buyer and user personas that incorporate wellness goals and purchase journeys
• Integrate competitive and consumer intelligence into marketing and sales strategies

Required qualifications

• 5+ years in product marketing, preferably in multi-product consumer brands
• Deep experience with persona development based on qualitative research
• Strong cross-functional skills to align stakeholders and adapt communication
• Experience messaging products that redefine their category
• Comfort leveraging AI tools as part of the workflow