Product Marketing Manager

Job Summary

Experienced marketers will find a full-time remote opportunity as a Product & Customer Marketing Manager, responsible for leading go-to-market strategies, equipping sales teams with effective tools, and analyzing market insights to enhance product positioning and customer engagement.

Key Responsibilities:

• Lead go-to-market planning and execution for new product launches, coordinating messaging across teams to drive awareness and growth
• Equip Sales and Client Services teams with compelling product narratives and training to support customer success and feature adoption
• Analyze customer and market data to refine buyer personas and competitive positioning, ensuring messaging aligns with industry trends

Required Qualifications:

• 5+ years of experience in product marketing or a related B2B marketing role, preferably in healthcare technology or SaaS
• Proven success in planning and executing go-to-market launches and developing messaging frameworks based on customer data
• Strong storytelling ability to engage diverse buyer personas with compelling value propositions
• Experience with data and marketing platforms such as HubSpot and ZoomInfo, and design tools like Canva
• Bachelor's degree in marketing, communications, business, or a related field; Pragmatic Marketing certification is a plus