Product Marketing Manager
Job Summary
To support a growing portfolio of SMB products, the remote Product Marketing Manager will develop product positioning and messaging, manage customer segmentation, and design marketing journeys to drive awareness and adoption across various channels.
Key responsibilities:
- Develop and refine product positioning and messaging that differentiates SMB products in the market
- Design signal-based marketing journeys that respond to customer behavior and lifecycle stages
- Collaborate with cross-functional teams to ensure alignment of positioning and messaging across all customer-facing materials
Required qualifications:
- Bachelor's degree or equivalent work experience
- Three to five years of experience in product marketing, lifecycle marketing, or a related field
- Proven experience in developing product positioning and go-to-market strategies
- Experience with customer segmentation and Ideal Customer Profiles (ICPs)
- Ability to work with data to define and monitor marketing performance metrics
Complete Job Description
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