Product Marketing Manager
Job Summary
Driving product discovery and go-to-market execution, the full-time remote Product Marketing Manager will partner with cross-functional teams to shape customer insights, define positioning, and lead commercialization strategies for VistaCreate and DepositPhotos.
Key responsibilities
- Collaborate with Product, Design, and Engineering to validate market needs and customer understanding through research and experimentation
- Develop and execute go-to-market strategies for major feature launches, including messaging frameworks and success metrics
- Analyze product usage data to optimize customer adoption and conversion, ensuring effective onboarding and lifecycle communications
Required qualifications
- Strong expertise in product marketing for self-serve SaaS products, including positioning and go-to-market strategy
- Experience with product analytics and customer research methodologies to drive actionable insights
- Understanding of pricing strategies and monetization in freemium business models
- Minimum of 3 years of experience in Product Marketing within B2C SaaS environments
- Advanced proficiency in English, with the ability to convey complex product capabilities clearly
Complete Job Description
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