Product Marketing Manager

Job Summary

Driving the end-to-end go-to-market strategy for the Workforce Engagement Management category, the full-time remote Product Marketing Manager will define market requirements, build launch plans, and partner with cross-functional teams to enhance product positioning and drive revenue growth.

Key responsibilities

• Define market requirements and differentiated positioning for Workforce Engagement Management, utilizing customer research and competitive intelligence
• Build and manage launch plans, value propositions, and execution across teams for feature releases and marketing campaigns
• Enable Sales and Customer Success with essential tools and resources, while driving data-driven demand generation and campaign management

Required qualifications

• 3-6 years of experience in B2B product marketing with demonstrated ownership of product launches
• Familiarity with sales-led and product-led growth strategies, particularly in contact center or customer experience environments
• Strong skills in pricing strategy, value proposition design, and strategic research methodologies
• Proven ability to communicate and influence across functions, including presenting to executives
• Project and program management skills to drive execution and manage timelines effectively