Product Marketing Manager
Job Summary
Driving global market entry for a wearables portfolio, the full-time onsite Product Marketing Manager IV will own the go-to-market strategy for new launches, adapting global positioning to local market needs while collaborating with cross-functional teams to ensure successful execution.
Key responsibilities
- Own and operationalize go-to-market strategies for new market launches, defining market readiness criteria and mitigating risks
- Partner with regional teams to adapt global messaging and campaign strategies to local market requirements
- Drive cross-functional collaboration across multiple teams to ensure alignment and readiness for product launches
Required qualifications
- Proven experience in international product launches and market expansions, with knowledge of regulatory pathways and operational considerations
- Experience leading cross-functional initiatives in fast-paced environments with diverse stakeholder engagement
- Strong background in using customer research and market insights to inform product positioning and go-to-market strategies
- Demonstrated product marketing experience with consumer hardware or connected devices in international markets
- Expertise in building governance models and tracking systems to support multi-market execution
Complete Job Description
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