Product Marketing Manager

Job Summary

To close the gap between market perception and product offerings, the full-time remote Product Marketing Manager will manage messaging, oversee product launches, and conduct research to ensure clarity and effectiveness in communication and marketing strategies.

Key responsibilities

• Develop and implement comprehensive messaging systems, including positioning, audience narratives, and proof points
• Coordinate product launches with clear audience targeting, messaging, and performance evaluation
• Conduct customer, market, and competitive research to inform messaging and marketing strategies

Required qualifications

• Proven ability to translate product details into clear, market-facing messages
• Experience in audience segmentation and tailored messaging for diverse user groups
• Strong writing skills for creating clear and engaging marketing materials
• Demonstrated research skills, including customer interviews and data analysis
• Understanding of commercial metrics such as signups, activation, and revenue growth