Product Marketing Manager
Job Summary
To support the launch of new consumer products, the full-time remote Product Marketing Manager will develop positioning and messaging, lead go-to-market strategies, and collaborate with cross-functional teams to drive product adoption and engagement.
Key responsibilities
- Build a deep understanding of audience needs and perceptions to inform product and marketing decisions
- Define and test differentiated positioning, value propositions, and messaging for product launches
- Lead go-to-market and lifecycle plans to enhance product discovery, activation, and repeat engagement
Required qualifications
- 5+ years of experience in product marketing or a closely related role, preferably in consumer technology
- Exceptional writing skills with a focus on clarity and trustworthiness in complex product communications
- Proven track record in developing positioning and leading go-to-market strategies for new products
- Experience writing lifecycle communications that support onboarding and user engagement
- Strong ability to use qualitative and quantitative insights for decision-making in a fast-paced environment
Complete Job Description
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