Product Marketing Manager
Job Summary
Driving go-to-market strategy and product launches, the full-time remote Product Marketing Manager will define and execute marketing plans, manage messaging and positioning, and lead market research efforts to enhance customer engagement.
Key responsibilities
- Develop and execute go-to-market strategies for new products and services, ensuring successful launches and sales enablement
- Drive messaging for core offerings, aligning with customer needs and company value propositions
- Lead market and competitor research to inform product positioning and provide strategic recommendations
Required qualifications
- Bachelor's degree in Marketing, Business, or a related field
- 5-8 years of experience in product marketing or product management, preferably within K-12 or Higher Education markets
- Proven experience in leading go-to-market strategies and product launches
- Strong writing and storytelling skills for crafting compelling messaging
- Ability to lead market research and apply findings to inform product positioning
Complete Job Description
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