Product Marketing Manager

Job Summary

To champion Lightspeed Golf and drive product investment to market, the full-time salaried Product Marketing Manager will co-own the go-to-market strategy, positioning, messaging, and adoption efforts while collaborating with cross-functional teams to enhance customer experiences and improve product adoption.

Key responsibilities

• Co-own positioning and messaging for Lightspeed Golf, focusing on value propositions for operators and golfers
• Lead go-to-market planning and execution for product launches and enhancements, ensuring alignment with marketing campaigns and sales enablement
• Conduct ongoing market and customer research to inform product strategy and improve the golf operator journey

Required qualifications

• 2-4 years of experience in product marketing, growth marketing, or lifecycle marketing, preferably in B2B or B2B2C SaaS
• Experience in developing positioning, messaging, and launch plans, as well as customer marketing programs
• Strong project management skills with the ability to lead work from strategy through execution
• Demonstrated ability to synthesize insights into actionable recommendations
• Experience working cross-functionally with Product, Sales, and Marketing teams