Product Marketing Manager

Job Summary

Championing Lightspeed Golf, the full-time salaried Product Marketing Manager will co-own the go-to-market strategy, positioning, messaging, and adoption efforts while collaborating with cross-functional teams to enhance product launches and customer engagement.

Key responsibilities

• Co-own positioning and messaging for Lightspeed Golf, including value propositions for operators and golfers
• Lead go-to-market planning and execution for product launches and feature enhancements
• Develop customer adoption and retention programs to increase product usage and lifetime value

Required qualifications

• 3-5 years of experience in product marketing, growth marketing, or a comparable go-to-market role, preferably in B2B or B2B2C SaaS
• Experience in developing positioning, messaging, launch plans, and sales enablement programs
• Strong project management skills with the ability to lead work independently from strategy through execution
• Demonstrated ability to synthesize qualitative and quantitative insights into actionable recommendations
• Experience working cross-functionally with Product, Sales, Marketing, and Customer Success teams