Product Marketing Manager
Job Summary
Driving product adoption and impactful positioning, the hybrid Product Marketing Manager will manage messaging frameworks, conduct market research, and support the go-to-market team with strategic tools and narratives focused on healthcare technology.
Key responsibilities
- Own messaging and positioning frameworks for Trella's product portfolio, ensuring clear differentiation tied to customer outcomes
- Develop expertise in buyer personas and journeys across various healthcare markets, including home health and hospice
- Create enablement materials and support product enablement sessions for the go-to-market team
Required qualifications
- Progressive experience in product marketing with expertise in messaging, positioning, and competitive intelligence
- Experience in a B2B SaaS environment, particularly in healthcare technology or post-acute care
- Familiarity with AI-driven products and the ability to simplify complex concepts for healthcare buyers
- Strong analytical skills to combine qualitative and quantitative insights for compelling storytelling
- Proactive collaborator with experience working across product, sales, and marketing teams
Complete Job Description
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