Product Marketing Manager

Job Summary

To support a growing telehealth platform, the full-time remote Product Marketing Manager will be responsible for transforming product features into market-ready messaging, enabling sales and customer success teams, and developing content strategies to engage both entrepreneurs and healthtech companies.

Key responsibilities

• Manage product launches and positioning by collaborating with Product and Engineering teams to create clear messaging and narratives for new features
• Develop sales enablement materials, including battlecards and competitive analysis, to assist Customer Success and sales teams in addressing client objections and driving engagement
• Create and implement content strategies that produce ongoing marketing materials, such as website copy and case studies, tailored for both DTC entrepreneurs and healthtech teams

Required qualifications

• 4+ years of product marketing experience at a B2B SaaS company, with ownership of at least one full launch cycle
• Proven ability to translate technical product features into customer-facing messaging
• Strong writing skills with the ability to produce sales enablement materials and web content quickly
• Experience working directly with Product and Engineering teams to shape product messaging
• Comfortable in a startup environment, taking ownership of a new marketing function and building processes from the ground up