Product Marketing Manager
Job Summary
Seeking a detail-oriented Product Marketing Manager, the full-time remote position will develop and execute marketing strategies for home care software products, collaborating with cross-functional teams to drive growth and align product offerings with market needs.
Key responsibilities
- Deliver biweekly training and communications to educate customers and customer-facing teams on newly released features
- Own go-to-market strategies for new and enhanced products, including sales enablement and marketing collateral development
- Conduct market research to identify customer needs, industry trends, and competitive landscape
Required qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 5+ years of experience in product marketing, preferably in the software or healthcare industry
- Strong understanding of marketing principles and product lifecycle management
- Proficiency in market research, data analysis, and competitive analysis
- Familiarity with marketing tools and platforms (e.g., CRM systems, email marketing software)
Complete Job Description
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