Product Marketing Manager

Job Summary

As the first dedicated Product Marketing Manager, this full-time remote role will manage product release communications, sales enablement, and feature adoption strategies while building the marketing function from the ground up in a fast-paced B2B SaaS environment.

Key Responsibilities

• Partner with Customer Success Managers to communicate product releases and educate customers on new features
• Develop sales enablement materials that articulate product differentiators and support the sales team's efforts
• Define and track metrics for feature adoption and revenue impact, identifying upsell opportunities through product releases

Required Qualifications

• 4-7 years of product marketing experience in B2B SaaS, preferably in CPG or retail
• Experience in startups, demonstrating the ability to build processes in a cross-functional role
• Proven track record of managing go-to-market launch processes from start to finish
• Ability to translate complex product features into clear narratives for diverse audiences
• Data-driven approach to setting goals and tracking outcomes for continuous improvement