Product Marketing Manager
Job Summary
To support the growth of a leading lien resolution company, the full-time remote Product Marketing Manager will own market research, pricing strategies, and go-to-market planning while collaborating with cross-functional teams to influence product launches and strategic partnerships.
Key responsibilities:
- Lead ongoing product-market fit research and gather input from various stakeholders to identify unmet needs and opportunities
- Design and execute a formal win-loss analysis program to derive insights on positioning and competitive gaps
- Manage go-to-market planning and execution for new products and services, ensuring cross-functional readiness
Required qualifications:
- Bachelor's degree in Marketing, Business, or a related field (or equivalent practical experience)
- 5+ years of experience in product marketing, preferably in B2B SaaS or legal services
- Proven experience in managing win-loss programs and translating insights into actionable strategies
- Experience in developing pricing and packaging strategies in collaboration with finance teams
- Strong skills in quantitative and qualitative research, with the ability to build and interpret pricing models
Complete Job Description
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