Product Marketing Manager

Job Summary

Experienced marketers will find a remote opportunity for a full-time Product Marketing Manager focused on shaping assessment, personalization, and professional learning solutions for the K-12 market through market research, customer insights, and strategic marketing initiatives.

Key responsibilities

• Lead market research and analysis to identify customer needs and market trends in the K-12 assessment landscape
• Collaborate with cross-functional teams to integrate customer insights into marketing strategies and go-to-market plans
• Support the launch of a new literacy assessment, developing competitive positioning and differentiation strategies

Required qualifications

• Bachelor's degree in Marketing, Business, or Communications
• Minimum of 5 years of experience in Marketing Communications, Product Marketing, or related fields, preferably in educational publishing
• Proven ability to synthesize research and data into actionable marketing recommendations
• Experience with market segmentation, positioning, pricing, and new product development practices
• Strong project management skills, with the ability to manage multiple projects simultaneously