Product Marketing Manager
Job Summary
To support a rapidly growing organization, the full-time salaried Product Marketing Manager will shape positioning, messaging, and go-to-market strategies for products, utilizing customer insights and market research to drive product awareness and adoption in a remote environment.
Key responsibilities
- Conduct customer, market, and competitive research to identify donor and Giving Partner needs
- Develop strong positioning and messaging that effectively communicates Givelify's value to target audiences
- Create and manage launch campaigns and marketing materials to optimize product adoption and growth
Required qualifications
- 3+ years of relevant experience in product marketing and 5+ years in marketing or strategy
- MBA or MS in marketing or business
- Experience in Consumer-Packaged Goods, Consumer Technology, or 2-sided Marketplace
- Strong understanding of product marketing fundamentals, including consumer insights and go-to-market strategy
- Certification(s) in product or customer marketing is a plus
Complete Job Description
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