Product Marketing Manager
Job Summary
Driving the platform narrative for CIOs and CTOs, the full-time remote Platform Product Marketing Manager will develop messaging, conduct market research, and enable cross-functional teams to effectively communicate Workday's platform capabilities.
Key responsibilities
- Developing CIO/CTO-facing narratives and positioning that effectively communicate Workday's platform strategy
- Conducting market, competitive, and customer research to inform platform positioning and drive analyst relations
- Partnering with global marketing teams to ensure consistent messaging across customer and market-facing initiatives
Required qualifications
- 8-10+ years in product or platform marketing with experience in executive-level narrative development
- Familiarity with platform products and technical IT buyer personas, particularly in AI and developer tooling
- Proven ability to orchestrate cross-functional teams without formal authority
- Strong executive presence and communication skills for representing the platform story to senior leadership
- Experience in aligning marketing narratives with evolving business priorities
Complete Job Description
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