Product Marketing Manager

Job Summary

Driving go-to-market strategies for donor-facing products, the full-time remote Product Marketing Manager will own positioning, campaign execution, and revenue goals for Virtuous Raise and Virtuous Volunteer while collaborating closely with Sales and Demand teams.

Key responsibilities

• Define and execute the go-to-market strategy, including positioning and messaging for donor products
• Manage pipeline and revenue goals, diagnosing and addressing any shortfalls in collaboration with Demand
• Develop campaign strategies in partnership with Demand, ensuring accountability for campaign performance

Required qualifications

• 5+ years of experience in product marketing or a hybrid go-to-market role at a B2B SaaS company
• Proven experience owning go-to-market strategy for a product or product line from start to finish
• Ability to collaborate effectively with channel-execution teams without directly managing those channels
• Strong organizational skills and project management capabilities
• Fluency with AI tools for research and content development