Job Summary

A company in the Financial industry is looking for a Product Marketing Manager.

Position Responsibilities:

• Conduct market and customer research to gather data and insights about core company customer segments and relevant personas within their interests, needs and purchasing decision drivers
• Develop product positioning, value propositions, messaging and solution packaging that resonates with priority segments
• Synthesize customer and competitive insights to inform go-to-market campaign priorities, messaging and content, collaborating with Field and Demand Gen marketers on briefs for content and creative development, account targeting and audience development, channel planning, and sales enablement

Qualifications:

• Minimum 3 years of B2B product marketing experience
• Professional experience in SaaS, regtech, fintech, blockchain or related industries a plus
• Ability to map out clear objectives using both anecdotal and data-based insights about product usage, competitive intelligence and evolving customer needs
• A resourceful self-starter who enjoys setting big goals and blazing the path to get the job done
• Curiosity about the sector and conscientiousness for the success of our customers