Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager who will be responsible for driving the success of their products through strategic marketing plans and go-to-market strategies.

Key Responsibilities:

• Develop and execute effective go-to-market strategies for product launches and new releases
• Conduct market and competitive analysis to inform product development and marketing strategies
• Create compelling product positioning, value propositions, and messaging tailored to various customers

Required Qualifications:

• 3+ years of proven experience in B2B SaaS product marketing
• Demonstrable experience in developing and executing product-focused content marketing and successful product launches
• Preference for working in a collaborative, cross-team capacity
• Strong analytical skills to interpret data and make informed decisions
• Proficiency in market research tools, marketing software, and campaign execution