Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to drive product adoption and lead go-to-market campaigns for new product features.

Key Responsibilities:

• Lead the internal go-to-market process for new feature releases
• Build out GTM assets and tools and conduct sales enablement trainings
• Design messaging frameworks and proof points that target various buyer personas and specific industry verticals

Required Qualifications:

• 3-5 years Product Marketing experience in B2B SaaS
• Experience with and/or strong interest in construction industry personas
• Track record of success in Sales enablement through content, playbooks, positioning, and training
• Proven ability to work with Product Managers and go-to-market teams to launch new products and features
• Strong product-focused writing skills