Product Marketing Specialist

Job Summary

A company is looking for a Product Marketing Manager focused on the North American market.

Key Responsibilities

• Understand customer pain points and develop differentiated positioning and messaging
• Conduct market research specific to the B2B SaaS industry and the US home care sector
• Collaborate with cross-functional teams to create product launch plans and targeted campaigns

Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 3+ years of experience in product marketing, preferably in B2B SaaS or healthcare/technology
• Deep understanding of the US market and its cultural nuances
• Proficiency in marketing automation tools and CRM systems (e.g., Hubspot)
• Strong analytical skills with a knack for identifying market opportunities