Product Marketing Specialist

Job Summary

A company is looking for a Member of Product Marketing, Protocols.

Key Responsibilities

• Drive campaigns and lead nurturing efforts to generate business and inform go-to-market strategies
• Shape positioning and messaging, manage product launches, and lead client communications
• Collaborate across departments to align support for go-to-market initiatives and create marketing content

Required Qualifications

• Experience writing content for an institutional audience
• Deep knowledge of cryptocurrency
• Experience leading marketing campaigns in a cross-functional environment
• Ability to gather and analyze client and competitor insights
• Interest in technical product features and B2B product marketing tactics