Product Marketing Specialist

Job Summary

A company is looking for a Product Marketer to develop and execute marketing strategies for platform growth.

Key Responsibilities

• Define and refine product positioning and messaging based on customer and market insights
• Develop and execute comprehensive product marketing strategies to drive adoption and revenue
• Coordinate cross-functional launch execution and analyze campaign performance to optimize programs

Required Qualifications

• Proven experience in product marketing, preferably in a B2B SaaS environment
• Familiarity with the industrial sector, IIoT, IoT, or similar domains
• Strong understanding of software development and management
• Experience in B2B demand generation and marketing operations
• Proficiency with HubSpot, including workflows and email automation